Company: Getsupp

Website: *https://www.getsupp.com/*

Sector: Health, E-commerce

Executive Summary 📃

GetSupp is the largest AI-assisted marketplace for health and nutrition in India. Since its launch two years ago, the company has demonstrated significant growth and market traction. GetSupp offers a unique, AI-driven platform that addresses key consumer pain points in the health supplement industry.

This investment memo outlines the compelling reasons to invest in GetSupp, highlighting its market opportunity, strong growth metrics, experienced founding team, and strategic positioning.

Company Overview 💡

GetSupp is the first marketplace in India to provide an AI-assisted, end-to-end user journey for health supplements. With a solid base of 75,000+ buyers and 250+ brands, the company has established a strong foundation for growth. The marketplace's focus on combating fake supplements, false reviews, and lack of personalization positions it uniquely in the market.

Leadership

• Arpit Gupta: Co-founder, Business & Operations, with 13 years in marketing and product. Alumni of IIT Guwahati and ISB. Co-founder of Rolling Nature and myDaily.
• Deven Vyas: Co-founder, Tech & Product, with 13 years in engineering and product. Formerly with OML and Practo. Co-founder of OSP and myDaily.

The founding team brings deep expertise in building and scaling startups, with a proven track record in the health and tech sectors.

Market Opportunity 📈

Currently, 90% of the total global nutraceutical market is captured by the USA, Japan and Europe. As these global markets attain maturity, the nutraceutical organizations are looking to countries like India for growth. In 2017, the Indian market held only a 2% market share of the global nutraceutical market and is estimated to hit 3.5% market share in 2024.